Personal Branding in Content
A brand is the reputation of something.
Reputation is how the general public perceives something.
A personal brand is how the general public perceived a person.
And whether you like it or not, you already have a personal brand.
Your friends, family, and online followers already think something of you.
Building a personal brand is consciously controlling how people perceive you.
There’s 3 ways to do this:
- Give as much value as possible
- Get as good as possible at telling your own story
- Create values, principles, & unique beliefs that you stand by
Here’s a few examples of powerful branding:
Red Bull isn’t just an energy drink—it’s a global lifestyle brand built around adventure, high performance, and extreme sports. The brand has masterfully positioned itself as more than just a product; it represents a culture of pushing limits, breaking records, and living life at full throttle.
Coca-Cola isn’t just a soda—it’s one of the most iconic brands in history. Built on emotions, nostalgia, and universal appeal, Coca-Cola’s brand stands for happiness, connection, and refreshment.
Apple is not just a tech company, but a symbol of innovation, creativity, and exclusivity. It doesn’t just sell devices—it sells experiences, lifestyles, and emotions. Apple has built a brand where customers don’t just buy products; they buy into a culture of simplicity, elegance, and cutting-edge technology.
Alex Hormozi is not just an entrepreneur—but a symbol for hard work, persistence, mastery, and a relentless pursuit of “winning.” Hormozi doesn’t sell the lifestyle of a lazy digital nomad like Iman Gadzhi, but instead he positions himself as the top business expert at scaling companies in the world, stopping at nothing until he succeeds, as that’s the reputation that best fits the company he wants to build.
Iman Gadzhi isn’t just a young millionaire—but a symbol for the dream outcome that most young & ambitious men want: time freedom, location freedom, and most importantly, social status. He captures traveling in private jets, driving in supercars, relaxing at the beach, and looking like “the man” that many young men want to become. This represents the desired situation of the people he sells to.
So this begs the question…
What reputation best supports the business & life you want to build?
CLICK HERE and fill out the personal brand worksheet (5-10 mins)