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Treantly – Redefining What Outsourcing Looks Like
Victor Kong is the CEO of Treantly, a virtual assistant recruitment firm helping businesses in North America hire from the Philippines. Outsourcing tends to get a bad rap. People assume it hurts the local economy or exploits workers overseas. But the reality Victor sees is different. He’s helping North American businesses grow while creating life-changing jobs for Filipino professionals — paying them over 200 percent above the local market rate. Where most VA companies stay vague and generic, Victor wanted to do the opposite. He wanted transparency. Real people. Real numbers. Real processes.
Strategy: Pull Back the Curtain
Most outsourcing companies hide behind polished websites and recycled taglines. We decided to show everything — what candidates actually make, how the interviews work, what the hiring process really looks like. That kind of honesty builds trust fast. Especially when your target audience is business decision makers on LinkedIn.
Victor’s a sharp communicator, already experienced with public speaking. What he needed wasn’t coaching. It was a system. So we built one. Our team handles the research, pulling from YouTube’s most-watched content and Reddit’s trending threads to surface the questions people are already asking. Victor records his videos remotely. We handle the edits, write the titles, design the thumbnails, cut short-form clips, and post everything on schedule. That consistency is what gets noticed.
Results
In three months, we hit 1 million impressions on LinkedIn. More importantly, those impressions turned into 12 qualified inbound leads — 9 of which closed. That’s a 75 percent close rate from organic content alone. YouTube is slower, but already becoming an asset. Instead of repeating answers, Victor’s team now sends curated videos to leads during the sales process — a quiet but powerful way to scale trust.
Unexpected bonus? The content made the company look more established. High-quality videos, clear values, and visible leadership drew in high-caliber talent. People started reaching out, not just to hire Treantly — but to work there.
Now Victor is fully bought in. Beyond thought leadership, they’ve started filming entertainment-style street interviews in Manila, helping bridge the culture gap and humanize the Filipino outsourcing experience. Content isn’t just marketing anymore. It’s part of their mission.
Kenneth Lai
Founder Upsmash Media
