Customers are choosing between you and a sea of competitors. You can fight over features and compete on pricing, or you can show them who you are—your values, your personality. At the end of the day, people choose to work with those they trust, and there’s no greater medium than video to build that trust.
Your customers, employees, vendors, and investors. The demand for content greatly surpasses the supply. Out of 10,000 LinkedIn users, how many regularly post? And of those who post, how many dare to go on video? Just by starting, you’re already ahead of the competition.
Everyone can! You’ve taken Zoom calls and were 100% yourself. Being on video is no different. As a trained actor and improv coach, I know how to help you show your authentic self to the world.
Not at all. People are often too busy to scrutinize every detail. What matters is taking action. Those who step forward and put themselves out there are the ones who reap the rewards.
The greatest opportunities are on LinkedIn—home to over 900 million professionals—and YouTube/YouTube Shorts, where people actively search for content related to your industry.
Just your smartphone and a lapel microphone, which you can get on Amazon for under $200.
The more, the better, but we recommend at least 4 hours of filming every month.
Results vary depending on your effort and engagement, but it’s a rewarding and empowering process. You’ll start seeing benefits within the first month.